Welcome the new soveriegn netizen 1.0

Crazy's last post encapsulates almost all the tentative notions (& premonitions!) that i have been deliberating on for quite some time. The Internet as the New Ecosystem (that's a killer coinage Crazy...patent it!) has evolved as a much more democratized space than any available in the Real world. For that matter, this distinction between the Real & the Virtual should be dissolved for once and all. The Virtual now offers more verifiable information about humans than all known parameters in the Real and is equally tangible and three dimensional.

Everytime i re-conceptualize my profile on any social networking site or everytime i set up a blog (and very rarely when i post any content!) i feed a very basic human urge perhaps - the need for significance. My preferences, my thoughts (conjure,contrived or stolen) are all significant - i enjoy network approved credibilty from all those who care for it. Millions of peer-to-peer conversations and dialogues occur daily through the Web everday. The impersonal, random algorithm of a search engine is not what i rely upon.

As a consumer - not as the narrowly defined TG in any marketing manager's dictionary but as a partaker, a participator - i download, upload, share, record, use, abuse products & services made available to me online. I also have the desire to create & control my consumption.

Consumers are individuals and not a demographic or a webographic lump. Let them contribute & consume as participators...welcome the soveriegn netizen!