The fastest growing digital agency ... Now in India!

UK-based advertising agency M&C Saatchi is now in India with its digital advertising and direct marketing agency M&C Saatchi Direct & Digital in India. M&C Saatchi London has won the inaugural APG 'Strategy Agency of the Year' award.

The man in action is Mr Sumantra Sengupta who joined the firm as the chief executive officer. The new appointed CEO was the senior vice president and general manager at RMG Connect. They will kick start from "Sadi New Delhi" and "Amchi Mumbai".

The agency will serve its existing clients and already has few new clients under its belt.

Source : AFAQs

Great news actually, as mentioned in my earlier post about the "big players coming in to India" the competition will now further increase. Just wondering, does India really have this kind of a business ?

Well I am sure every one out there is going to tell me about the success stories, the Indian Internet industry has seen in the past couple of years and yada yada......

I agree upon the fact that the industry has definitely grown and is moving ahead. The concern lies with the corporates who still have not seen this growing and don't have a strategic dept which can handle this medium. The people sitting at the top seats are still unaware how important it is to have a specialist group to manage the company's marketing and branding portfolio on the Internet.
As of now all these top honchos are busy playing the "me too" sports and are happy duplicating things.

I could give few good number of names of the companies which have great online presence in rest of the world but their Indian counter parts are still unaware "How to go about it" and they expect their offline marketing team to come up with strategies.
lolzzzzzzzz.

Think this post has become slightly long than expected, so will continue it in the next post. Untill then lets buckle up our shoes and work towards making this a movement, and make the corporates realise that specialist are important and having a team of strategists for the internet medium is the need of the hour.