Sprinklr Launches Database List With 20 Million Opt-in Users

Sprinklr List, manages a growing database of over 20 million opted-in email addresses.

The advertiser has the prerogative to choose from multiple verticals which will help them to acquire customers and grow their business.

“E-mail marketing is still nascent in India. High quality opt-in lists are not common in India. Sprinklr's initiative to bring together a targeted opted-list along with world class e-mail campaign management solutions is commendable” states CEO & Co-founder Ad Magnet, Ratish Nair.

Sprinklr List offers quality databases published by a large pool of partners. The USP of the business model is that the Advertiser/Agency/Ad network is able to reach the right prospect with an insight based on the detailed analytics. This analytics is a function of an individual’s profile and previous message responses. Lists are updated and recommended based on the previous campaign performances also keeping in mind the advertiser’s requirement. Campaigns are managed in-house through a world class e-mail marketing platform which ensures high deliverability and highly efficient campaigns.

“Purchasing a list is like biting a bullet. The damages caused are inevitable; additionally it affects the campaign performance and the brand-proposition. A good-list along with a catchy subject line and creative will deliver quality traffic to the Web site” stressed Saurav Patnaik, VP Marketing & Business Development.

Sprinklr List has catered to UNICEF, Remit2India, BindaasBargain, PVR, Intuit Money Manager, Regalis pens, 99 Labels in the past and aims at reaching out to a lot more in the coming months. Various leading agencies in the country like Madison India, Quasar Media, Contract Advertising, Rapp India (Mudra), Urja Communications have also been benefitted from Sprinklr’s List Rental Proposition.